Privacy Policy

Effective August 18, 2026. Frio Water Co LLC. Plano, Texas.

Who we are

Frio Water Co LLC is a residential water treatment company serving the Dallas–Fort Worth area. We sell and coordinate the installation of whole-home water filtration, softening, and drinking water systems. This policy explains what information we collect, why we collect it, and what we do with it.

This policy covers friowaterco.com, our phone and text line, and any forms, quotes, or water tests we perform for you.

What we collect

Information you give us:

• Name, phone number, email address, and service address
• Details about your home's plumbing, water, and existing equipment
• Water test results collected at your property
• Photos you send us of your setup
• Notes from conversations about your project

Information collected automatically:

• Basic site analytics, including pages viewed and general location
• Device and browser type

We do not collect payment card numbers on this website. Payments are handled by third-party processors, and we never store full card numbers.

How we use it

• To quote, schedule, and complete work at your home
• To coordinate with the licensed plumber performing your installation
• To order the correct equipment from our suppliers
• To answer questions and follow up on service
• To send appointment confirmations and reminders
• To meet legal, tax, and permitting requirements

We do not use your information to build advertising profiles, and we do not sell it.

Text messages and phone calls

How you opt in

You consent to receive text messages from Frio Water Co when you text our number, provide your phone number on a form or during a call, or check a box asking to be contacted by text. Consent to receive marketing text messages is never a condition of purchase.

What we send

• Conversational: replies to your questions, quotes, and scheduling
• Service: appointment confirmations, arrival windows, install updates, and follow-up on completed work
• Occasional promotions, only if you have separately agreed to receive them

How often

Message frequency varies with your project. Most customers receive a handful of messages around a quote or installation rather than a recurring schedule.

Costs

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Opting out and getting help

Reply STOP at any time to stop messages from that number. You will receive one confirmation and nothing after that. Reply HELP for assistance, or call us at (214) 628-7273.

Sharing

No mobile information will be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties, other than the messaging providers and carriers required to transmit the message to you.

Who we share information with

We share only what is needed to do the job:

• Licensed plumbers we subcontract for your installation, who receive your name, address, phone number, and scope of work
• Equipment suppliers, when a delivery address is required
• Service providers that run our phone, messaging, scheduling, email, and payment systems
• Government agencies, when a permit or inspection requires it

We may also disclose information if required by law, or to protect the safety and rights of our customers, employees, or company. We do not sell your personal information to anyone.

How long we keep it

We keep customer records for as long as needed to honor warranties, answer service questions, and satisfy tax and legal obligations, typically at least four years. You can ask us to delete information we are not required to keep.

Your choices

• Ask what information we hold about you
• Ask us to correct anything inaccurate
• Ask us to delete information we are not legally required to keep
• Opt out of text messages by replying STOP, or of email by using the unsubscribe link
• Ask us not to sell or share your personal information, we do not do this in any case

Texas residents have rights under the Texas Data Privacy and Security Act. To make a request, contact us using the details below. We will respond within the time the law allows.

Security

We use reasonable safeguards to protect your information, including access controls and reputable service providers. No method of transmission or storage is completely secure, so we cannot promise absolute security.

Children

Our services are for homeowners and adults. We do not knowingly collect information from anyone under 18. If you believe a minor has given us information, contact us and we will delete it.

Changes to this policy

If we update this policy, we will post the new version here with a new effective date. Material changes will be noted at the top of the page.

Contact us