Privacy Policy

Updated October 20, 2026. Frio Water Co LLC. Plano, Texas.

We use Google Ads to count completed quote requests. That event does not send Google the details you typed in the form.

Who we are

Frio Water Co LLC serves homes in Dallas–Fort Worth. We sell water softeners and filters. We also help arrange setup. This policy explains what information we collect and how we use it.

This policy covers friowaterco.com, our phone and text line, and any forms, quotes, or water tests we perform for you.

Water report requests

Our water report form is hosted at frio-water-co-web.pages.dev and is covered by this policy. It requires your first and last name, email, phone number, street address, city, state and ZIP code. It also requires your selected water company (or unknown or private well), confirmation of that choice, whether you are in Dallas-Fort Worth, whether you own your home, and how many people use water at the same time. Unsure answers are available for the household questions. The form sends these answers when you submit the final step.

We use the information to prepare and email the report, record your preferences, prevent abuse, handle delivery problems and respond to your requests. Cloudflare hosts the form, processes requests and stores private request, consent, delivery and security records. Google provides email delivery. We retain request identifiers, timestamps, report content and source versions, delivery status and security records, including hashed identifiers used for rate limits and suppression. Access to private report records is limited to authorized FRIO operators.

Your report does not depend on owning a home or living in Dallas-Fort Worth. The final submit button has an adjacent notice explaining that submitting requests the report and agrees to FRIO contact by email, calls and texts about the report and water treatment products and services. There is no separate opt-in box. We record the exact notice version, contact information, source and submission time separately for each channel. Earlier choices are not changed. Submitting does not commit you to a purchase. Automated texts, calls and marketing campaigns remain disabled; report data is not sent to Quo for text delivery in this release.

A Dallas-Fort Worth yes answer creates a private local sales classification and a queued operations record. Eligible DFW report requests are transferred to our private FRIO HQ workspace, where FRIO can review the request and receive internal lead alerts. This does not automatically send customer marketing messages. No or unsure answers are excluded from that sales classification and operations queue. Report requests do not trigger the separate quote form's sales notifications.

The report email includes an unsubscribe link. Using it stops marketing email and cancels pending report deliveries for that email address when you first use that link. Reusing an old link does not cancel later requests. A later report that you explicitly request can still be delivered. To stop all future email, including requested reports, contact us using the details below. We retain suppression records so retries and future imports respect your choice. A message already handed to the email provider cannot be recalled.

We keep report requests, contact details, reports, consent and delivery records for at least four years from the request, then review them annually. This is not an automatic deletion deadline. We retain the minimum suppression and used-authorization records needed to prevent repeat contact or repeated operations while an active service or restorable backup could otherwise cause them. You may ask us to correct or delete information using the contact details below.

What we collect

Information you give us:

• Name, phone number, email address, and service address
• Details about your home's plumbing, water, and existing equipment
• Water test results collected at your property
• Photos you send us of your setup
• Notes from conversations about your project

Information collected automatically:

• Basic site analytics, including pages viewed and general location
• Device and browser type
• Ad labels in the page link when you ask for a quote. These help us see how you found us.
• Ad click and completed quote request signals through the Google Ads tag

We do not collect payment card numbers on this website. Payments are handled by third-party processors, and we never store full card numbers.

How we use it

• To quote, schedule, and complete work at your home
• To coordinate with the licensed plumber performing your installation
• To order the correct equipment from our suppliers
• To answer questions and follow up on service
• To send appointment confirmations and reminders
• To meet legal, tax, and permitting requirements
• To understand which website campaigns generate quote requests
• To measure Google Ads results and improve our ad campaigns

We have disabled ad personalization signals in our Google Ads tag. We do not sell your information.

Text messages and phone calls

How you opt in

You can ask for service texts in three ways. Text our number, check the text box on our form, or ask during a call. Giving us your phone number alone does not sign you up. The quote form does not sign you up for ad texts. You can buy from us without agreeing to texts.

What we send

• Conversational: replies to your questions, quotes, and scheduling
• Service: appointment confirmations, arrival windows, install updates, and follow-up on completed work
• Occasional promotions, only if you have separately agreed to receive them

How often

The number of texts depends on your project. Most customers get a few texts about their quote or setup. We do not send them on a fixed schedule.

Costs

Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Opting out and getting help

Reply STOP at any time to stop messages from that number. You will receive one confirmation and nothing after that. Reply HELP for assistance, or call us at (214) 628-7273.

Sharing

No mobile information will be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties, other than the messaging providers and carriers required to transmit the message to you.

Who we share information with

We share only what is needed to do the job:

• Licensed plumbers we subcontract for your installation, who receive your name, address, phone number, and scope of work
• Equipment suppliers, when a delivery address is required
• Service providers that run our phone, messaging, scheduling, email, and payment systems
• Google, for ad click and quote-request conversion measurement; the Google Ads tag may use cookies and device identifiers, but our conversion event does not include your name, email, phone number, or quote details
• Government agencies, when a permit or inspection requires it

We may also disclose information if required by law, or to protect the safety and rights of our customers, employees, or company. We do not sell your personal information to anyone.

How long we keep it

We keep records to honor warranties, answer questions, and meet tax and legal rules. We usually keep them for at least four years. You can ask us to delete information we do not have to keep.

Your choices

• Ask what information we hold about you
• Ask us to correct anything inaccurate
• Ask us to delete information we are not legally required to keep
• Opt out of text messages by replying STOP, or of email by using the unsubscribe link
• Ask us not to sell or share your personal information. We do not do this in any case.

Texas residents have rights under the Texas Data Privacy and Security Act. To make a request, contact us using the details below. We will respond within the time the law allows.

Security

We take reasonable steps to protect your information. We limit who can access it and choose trusted service providers. No way to send or store data is completely secure. We cannot promise complete security.

Children

Our services are for adults; you do not have to own a home to request a water report. We do not knowingly collect information from anyone under 18. If you believe a minor has given us information, contact us and we will delete it.

Changes to this policy

If we update this policy, we will post the new version here with a new effective date. Material changes will be noted at the top of the page.

Contact us